Grand Prix Stratégies Du Luxe 2023 - Gold award - category Best Fragrance Advertising Campaign of the year

360° campaign built as an immersive sensory experience both traditional (TVC, print, digital) and experiential (pop-up event).

How to make of fragrance a sensory & emotional experience that makes you live again the carefree spirit & memories of youth?

Director: Billie Thomassin

Photographer: Osma Harvilahti