Grand Prix Stratégies Du Luxe 2023 - Gold award - category Best Fragrance Advertising Campaign of the year
360° campaign built as an immersive sensory experience both traditional (TVC, print, digital) and experiential (pop-up event).
How to make of fragrance a sensory & emotional experience that makes you live again the carefree spirit & memories of youth?
Director - Billie Thomassin
Photographer - Osma Harvilahti