In 2013 and after several collaborations, directors Hans Vercauter & Francois Mercier decided to give their cinematic commercial work a name, HELVETICA.
This duo is born out of the urge to make defining cinematic work. Called after the legendary font, HELVETICA’s films stand for timeless beauty. The work emphasizes on human emotions in a very poetic way, yet because of their Belgian roots it sometimes has a surrealistic touch.
Together they direct commercials, music videos and fiction projects. Helvetica’s special potential is that they like to step in early into the creative process.